The AI output does not fit the brand
Improve context and review factual and visual details.
Generic output often comes from an underspecified audience, offer or source. Repeated generation without changing the brief can repeat the same problem.
Improve the input
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Review Brand Profile for accurate public facts, tone, examples and words to avoid.
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Give the request a specific audience, platform, goal and format.
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Attach or cite approved source material and confirm it was actually read.
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Identify the precise problem in the draft: tone, structure, inaccurate claim or missing detail.
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Ask for one focused revision and compare the new result with the approved example.
Check before using
Verify names, prices, dates, links and any quoted statistic. For images, inspect exact text, brand assets and visual artifacts at full size. For replies, read the conversation so the response does not make an unsupported promise. Keep the final decision with the person responsible for the publication. Useful output from an AI tool is still a draft until its content, destination and action have been reviewed.